ELM RD. was an awakening in a park. I unexpectedly found myself, after a tightly packed corporate schedule in San Francisco, with 12 hours to do as I please before my flight. I was tired, not just physically and mentally, but also emotionally, so I decided to go for a walk. Soon, I found myself in Golden Gate Park by accident and I simply proceeded to get even more lost! As I walked, gigantic eucalyptus, pine and cypress trees towered over me. The aromas they dispersed evoked all sorts of memories that took my mind to wonderful places I had not been to in a long time. These thoughts made me feel inspired and restored, and it was there that I realised how valuable our sense of smell can be to our well-being.
My corporate lifestyle was taxing and not always beneficial for my personal well-being. There and then, I decided to investigate scents and study aromatherapy to see if I could help others in this simple way to feel rejuvenated too.
I visited the library and bought many books, signed up for aromatherapy and scent-making courses and workshops to gain and broaden my knowledge of this fascinating field. I started experimenting in my kitchen and was so in my element that what I initially decided to do as a side project transitioned into a new venture.
My background in footwear design helped me follow a meticulous methodology and create a definitive process when blending the different oils. I would put together a mood board encapsulating the memories a scent brought me, and then with this vision in mind, I'd systematically work though the essential oils to finally arrive at that exact scent. The end result tells a story that is relayed directly to your limbic system which deals with memories, emotions and stimulation.
Every one of our scents has therefore been carefully crafted to tell a story that evokes positive memories and emotions. See how the story unfolds with the top notes that set the scene, the heart notes that draw you in, to finally arrive at the base notes that inspire the emotions beneficial to the mind, the heart, the body and the soul.
In a world that seems to always be operating at full-speed, it is often the small things and rituals in life that help us slow down, breathe and feel at peace. Lighting a candle or using a room mist are two effective and simple ways to achieve this. That is why I chose them. The personal story for each of the scents is included in this site. I hope you enjoy the journey as much as I have, and that you find the perfect scent here to inspire you with your own journey.
- Miguel Ángel -
WELLBEING + KINDNESS + PLANET
Well-being, sustainability and quality are at the heart of ELM RD. For this reason, we prioritise sourcing local products to reduce our carbon footprint.
We are devoted to producing 100% natural botanical scents from sustainable resources. Not only can you smell the difference to synthetic fragrances, but you can feel the therapeutic effects too.
Paraffin free candles - We completely avoid using chemicals, additives and synthetic fragrances, preferring to use ingredients the way Mother Nature provides them.
Our packaging is minimalistic and eco-friendly too, with reusability in mind.