Artisan Fragrance Studio
Elm Rd. fine fragrances are hand-crafted in England with the finest pure essential oils in a formula that is 100% natural, vegan and cruelty-free. Our mission is to connect you to an emotion that will soothe your mind, heart and soul through the power of scent.
In a world that seems to always be operating at full speed, it is the small things and rituals in life that help us slow down, breathe and feel at peace. We believe that our sense of smell can be integral to our overall wellbeing. This is why we have formulated our scents to tell a story that evokes memories and emotions.
Elm Rd. was an awakening in nature. I unexpectedly found myself in Golden Gate Park after a tightly packed business trip to San Francisco. I was tired, not just physically and mentally, but also emotionally, so I decided to venture in. As I walked, gigantic eucalyptus trees towered over me. The aromas they dispersed evoked all sorts of memories that took my mind to wonderful places. These thoughts made me feel inspired and restored, and it was there that I realised how valuable our sense of smell can be to our well-being.
This experience made me wonder, what if I could bottle up this scent so I could help others find balance when they need it?
Motivated by this idea, I trained as an aromatherapist, took perfumery courses and started the journey that led me to start Elm Rd. in my kitchen.
Today, we have expanded to our lab in South East London where we formulate, design and make all our products. Our award winning botanical scents can now be found in stockists throughout the world.
We closed our digital and physical doors in November 2023.
Founder & Creative Director
2018 - 2023
From the pouring of our candles in-house to the assembling of our plantable boxes, we place craftsmanship, design and quality at the heart of every step of the creation process. Every Elm Rd. piece is 100% artisan, kind and sustainable, both inside and out. Because to us, handcrafted objects deliver a unique and extraordinary experience.
Every decision we make is underpinned by the principles of
Reuse, Reduce and Recycle.
Our hand-made borosilicate glassware has been designed with reusability in mind. Borosilicate glass is food-safe, non-toxic, durable and heat-resistant.
British rapeseed wax
By moving away from soy wax, we are reducing our carbon emissions and the devastating effects of deforestation associated with soy plantations.
Our protective boxes are made from recycled paper pulp combined with seeds. They can be recycled or planted to grow mustard flowers.